Establishing the Right Price

Pricing is one of the most critical decisions in selling your home. The right price positions your property competitively and sets the stage for a favorable outcome, maximizing price, minimizing days on market, and securing the most advantageous terms.

I create a pricing strategy grounded in market intelligence, with a Comparative Market Analysis (CMA) as the foundation of the process. A CMA is a detailed study of recent sales, current listings, and market trends that establishes a data-driven baseline for your home’s value. I interpret this data with an understanding of buyer demand and the recognition that every home is unique to ensure the price is not only competitive but strategically positioned to generate interest and drive offers.